Most segmentation tools tell you what a customer did. Aggregates tell you what it's worth — cumulatively, over time, in context.
This path teaches you:
How to move beyond counting events and start measuring real behavioral value. You'll begin with inspiration: real outcomes brands have achieved by tracking total spend, purchase frequency, and behavioral patterns across industries. Then you'll build the skill to do it yourself — framing the right business question, choosing the right function, configuring a complete Aggregate, and activating it as a dynamic audience segment in Insider One.
By the end:
You'll have designed and documented your own Aggregate use case, ready to apply to your brand.